SEECAP Director Zoran Mitic earns elite CHIA Certification,
Setting a new standard for hotel analytics in Serbia
SEECAP is proud to announce that our director, Zoran Mitic, has earned the prestigious Certification in Hotel Industry Analytics (CHIA), the leading global certification for hotel and tourism industry professionals. This achievement marks a significant milestone, as Zoran Mitic becomes the first practising hospitality analyst in Serbia to receive this distinction, underscoring our firm's commitment to providing unparalleled expertise in the region's hospitality sector.
What this means for your hotel investment
The CHIA certification, jointly offered by the American Hotel & Lodging Educational Institute (AHLEI) and the renowned analytics firm STR, is the gold standard for hotel data analysis. It signifies a mastery of the foundational metrics, formulas, and strategic methodologies that drive profitability and success in the hotel industry.
As AHLEI states, CHIA recipients have proven they can “do the math” and interpret results to identify areas of improvement, analyze complex performance reports, and make strategic inferences. This level of analytical rigour is now at the heart of SEECAP's advisory services.
A competitive edge for our clients
In a competitive market, data-driven decisions are the key to maximizing returns. Zoran Mitic’s CHIA certification directly translates into a tangible advantage for our clients. Whether you are seeking financing, planning a new development, or looking to acquire or sell a hotel property, our analytical capabilities ensure your project is built on a solid foundation of market intelligence.
Our enhanced hospitality services now include:
- Hotel Finance: In-depth analysis for robust hotel financing proposals for construction or acquisition.
- Destination Spa Advisory: Specialized financial modeling and privatisation strategies for destination spa facilities.
- Hotel Transactions: Expert valuation and brokerage for the sale and purchase of hotels and other hospitality assets, backed by industry-leading data.